Cold calling is the process of approaching prospective customers or clients, typically via telephone The telephone is a telecommunications device that transmits and receives sound, most commonly the human voice. It is one of the most common household appliances in the developed world, and has long been considered indispensable to business, industry and government. The word "telephone" has been adapted to many languages and is widely, who were not expecting such an interaction. The word "cold" is used because the person receiving the call is not expecting a call or has not specifically asked to be contacted by a sales person.
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Legal issues
Within the United Kingdom The United Kingdom of Great Britain and Northern Ireland is a sovereign state located off the northwestern coast of continental Europe. It is an island country, spanning an archipelago including Great Britain, the northeastern part of Ireland, and many small islands. Northern Ireland is the only part of the UK with a land border, sharing it with, the Privacy and Electronic Communications (EC Directive) Regulations 2003 The Privacy and Electronic Communications Regulations 2003 is a law in the United Kingdom which made it unlawful, amongst other things, to transmit an automated recorded message for direct marketing purposes via a telephone, without prior consent of the subscriber make it unlawful to transmit an automated recorded message for direct marketing purposes via a telephone The telephone is a telecommunications device that transmits and receives sound, most commonly the human voice. It is one of the most common household appliances in the developed world, and has long been considered indispensable to business, industry and government. The word "telephone" has been adapted to many languages and is widely, without prior consent of the subscriber.
In the Republic of Ireland Ireland (pronounced /ˈaɪrlənd/ , locally [ˈaɾlənd]; Irish: Éire, pronounced [ˈeːɾʲə] ( listen)) is a country in north-western Europe. The modern sovereign state occupies about five-sixths of the island of Ireland, which was partitioned on 3 May 1921. It is a parliamentary democracy and a republic. It is bordered by Northern Ireland to, the "National Directory Database" is an index of numbers that cannot be called for the purposes of 'cold calls' and/or sales and advertising[1]. Making an unsolicited marketing call to a number on the National Directory Database is a criminal offence.[1]
Many US The United States of America is a federal constitutional republic comprising fifty states and a federal district. The country is situated mostly in central North America, where its forty-eight contiguous states and Washington, D.C., the capital district, lie between the Pacific and Atlantic Oceans, bordered by Canada to the north and Mexico to the states have enacted "Do Not Call Lists" allowing people to add their telephone number to a list that telemarketers are not permitted to contact. It is similar to the US Do Not Call List The National Do Not Call Registry is intended to give U.S. consumers an opportunity to limit the telemarketing calls they receive. To register by telephone , consumers may call 1-888-382-1222. The registry was set to begin in 2003, but a court challenge delayed its implementation until 2004. The law provides exceptions to a blanket do-not-call which is managed and enforced by the FTC.
Within the European Union The European Union is a political and economic union of 27 member states, located primarily in Europe. Committed to regional integration, the EU was established by the Treaty of Maastricht on 1 November 1993 upon the foundations of the pre-existing European Economic Community. With almost 500 million citizens, the EU combined generates an, the Data Privacy Directive 2002/58/EC forces the governments of its member states to issue laws until June 2007 that prohibit general cold calling. However, the directive allows both an opt-in or an opt-out model, i.e. requiring a national register for phone numbers which either do (opt-in) or do not (opt-out) welcome cold calls.
See also
References
- ^ a b Direct Marketing Opt-Out Register, Commission for Communications Regulation The Commission for Communications Regulation is the general communications regulator for the Republic of Ireland, covering almost all possible types of communications
External links
- UK (Free) Anti-Cold Calling Register to Help Stop Unwanted Marketing Calls
- US Federal Do Not Call List
Categories: Direct marketing Categories: Promotion and marketing communications | Types of marketing | Direct selling | Selling techniques
